A person is not a row you close
Everyone you sell to has one Customer profile, kept for life: every enquiry they raised, every conversation, every car they drove, and everything they own now.
Everything in order, on the desk and the phone
How they arrived, each conversation, every enquiry and its stage moves, what was quoted, driven, reserved, traded and handed over. The phone reads the same timeline, so the two never disagree. A customer who bought two years ago and came back is not a new lead.
The garage
What they actually drive, written by the handover rather than typed by anyone. It includes cars we did not sell them — a make and a model is enough — and it is explicitly not assumed to be complete.
Every contact, in one list
Who looks after each person, and an import for the ones you already have. A Customer is a contact with a won enquiry: the word is read from the sale, never set by hand.
Worth knowing The decisions behind it.
- 01
The profile shows projections. It never becomes a second place to change something — the enquiry stays the one writer of its own stage.
- 02
Delete a contact and the business records survive it. The identity is removed; four years of enquiries, deliveries and ownership are not.
The rest of the system.
See it on your own showroom floor
Set up your dealership in a few minutes, put a real enquiry through it, and judge it on that.