Capture it once, and never ask “where is this?” again
An enquiry is one person's decision to buy one car. It carries the stage, the demand, the shortlist, and every sub-process of the sale — so nothing about that decision lives anywhere else.
Where it comes from is recorded, not remembered
A walk-in, a referral, a campaign, a form. The source is captured at the moment of capture, which is the only moment it is reliably known — and it is what makes source performance measurable a quarter later.
The demand, in the customer's terms
What they are actually after: the model, the budget, the timeframe, whether there is a car to trade and whether they need finance. Recorded as structure rather than as a note, so it can be matched against stock.
The stage, with the reason it moved
One operation moves an enquiry, and it writes who moved it and why. The history distinguishes a sales executive's own words from an outcome code from a machine note — three different things that most systems flatten into one text column.
Worth knowing The decisions behind it.
- 01
One contact can have several live enquiries — a fleet customer replacing four cars is four decisions, not one crowded record.
- 02
An enquiry that does not convert keeps everything: what was quoted, what they drove, and why it ended. That is the material the next conversation starts from.
The rest of the system.
See it on your own showroom floor
Set up your dealership in a few minutes, put a real enquiry through it, and judge it on that.