The numbers

Reports

Reports are a view over your enquiries rather than a second set of figures maintained beside them. Every number opens onto the rows behind it, because a figure you cannot open is a figure you cannot defend.

The reports screen, showing pipeline value and conversion
Reports — the same enquiries, counted.

How it works

  1. 01

    Pick a period

    Today, this month, this quarter. Every window begins where your dealership is, not where the server is — a report run in Doha does not start three hours late.

  2. 02

    Read conversion by stage

    Where decisions stop is more useful than how many you have. A stage that everything enters and nothing leaves is a process problem, not a people problem.

  3. 03

    Drill into any number

    Every figure opens onto the enquiries behind it. That is what makes a report usable in a conversation rather than only in a slide.

  4. 04

    Export when you need to

    Exports carry the same columns and filters you see on screen, so the sheet matches the report.

Worth knowing

  • Reports count what was recorded. A quiet week in the numbers is sometimes a quiet week in the recording, and the two are worth telling apart.

  • Deleted contacts keep their historical rows. Removing somebody's identity does not rewrite last quarter.