The cars

Trade-ins

A trade-in is appraised and valued on the enquiry, and the net against the new car is worked out rather than recalculated by hand every time somebody asks. It is the one sub-process that deliberately asserts nothing about whether the sale is progressing.

The trade-in card on an enquiry, showing valuation and derived net
Offer, settlement and the net that falls out of them.

How it works

  1. 01

    Describe their car

    Make is the only thing required — everything else can genuinely be unknown when a customer first mentions it. The car is free text on purpose: a competitor's model does not belong in your catalogue.

  2. 02

    Record two values, not one

    The estimated value is the desk guess; the offer is what you will actually pay once somebody looked at it. The gap between them is the negotiation, and collapsing them into one number loses it.

  3. 03

    Record outstanding finance

    A car with a loan still on it is the ordinary case here, and it changes everything: the settlement comes off the trade-in before any of it reaches the new car.

  4. 04

    Read the net

    Offer minus settlement, derived. It is the number the customer actually cares about and the one that is easiest to get wrong on a calculator.

Worth knowing

  • A trade-in raises no outcome at all. Bringing a car in to be valued is not evidence of a decision — plenty of people are simply finding out what theirs is worth.

  • It attaches to the enquiry, not to a particular car on the shortlist, because people trade one car against whichever of three they end up choosing.